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Expert Opinions

Email marketing insights from our experts

Here we share our love of learning with you. We hope this inspires you to find out more for yourself or helps you spark a conversation with a friend or colleague.

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How to Create an Email Welcome Series

By Shaun Ernst

Sep 27, 2021

This blog will show you how to set up a Welcome Series in Klaviyo to nurture your new visitors and convert them into first-time customers. We will begin with the technical setup and then go through the strategy we recommend to maximise sales through the Welcome Series...

How iOS 15 Updates Will Affect Your Ecommerce Email Marketing

By Shaun Ernst

Aug 17, 2021

The iOS 15 updates are coming out in mid-September 2021. We know this is going to have important implications for email marketing. These changes will affect businesses of all sizes, but they will affect large brands the most. Here is what you...

How to Create Lists and Segments in Klaviyo Tutorial [2021]

By Shaun Ernst

Aug 2, 2021

In this blog, we will go over Lists and Segments in Klaviyo. I’ll explain what Lists are, what Segments are, and how to choose when to use a List or when to choose a Segment. This video below goes through this tutorial with a screen...

How to Design An Effective Email Template With Klaviyo and Canva For Your Shopify Store

By Shaun Ernst

May 10, 2021

In this blog, we will show you a bulletproof email design that the world’s biggest brands are using, and how in just 10 minutes, you can make an amazing email with Klaviyo and Canva. The video...

How To Create And Add Klaviyo Pop-ups To Your Shopify Store

By Shaun Ernst

Mar 16, 2021

In this blog, I’m going to show you how to add sign-up forms to your Shopify store that connect to your Klaviyo account so you can grow your list and get more sales with email marketing. The video below goes through this with a screen recording, so I recommend checking that out...

How To Create An Abandoned Cart Flow In Klaviyo (Step By Step Tutorial)

By Jared Chuah

Jan 19, 2021

In this blog, we will show you how to recover lost sales with an Abandoned Cart flow in Klaviyo. This tutorial is most applicable for Shopify or BigCommerce stores but it should work for other platforms too. The video below goes...

Two Systems of Thinking in Email Marketing

By Nana Nonaka

Oct 11, 2020

At Email Experts, we know email marketing is improved by incorporating interesting ideas and concepts. Our inspiration comes not only from marketing studies but also from other fields like behavioural science. “Thinking, Fast and Slow” is a highly regarded book by...

Why You Need a Content Planner

By Jared Chuah

Sep 19, 2020

In this blog, I’m going to go over why you MUST have a marketing content calendar for your marketing strategy.   What is a content planner?   A content calendar is a spreadsheet that helps you organise your marketing content. It ensures that all marketing efforts are working towards...

How to Avoid the Spam Filter and Maximise Deliverability

By Jared Chuah

Aug 21, 2020

There is nothing worse than setting up your collection launch email after months and years of growing your list of customers and subscribers, only for it to land in the spam filter, or even worse, not be delivered at all. I’ll run through what email deliverability is, why it matters...

How to add dynamic discount codes in Klaviyo

By Jared Chuah

Aug 7, 2020

In this guide, I’ll show you how to create unique, dynamic discount codes in Klaviyo. I’ll also show you how to add them in Flows, Campaigns, and how to add auto-apply links, so the codes are applied whenever a customer clicks a CTA. The video below runs through it...

The 3 Most Important Email Automations To Increase Ecommerce Sales In 2020

By Jared Chuah

Jul 24, 2020

Today we’re going to go over the 3 most important email automation flows that ecommerce brand owners and marketers should be focusing on if you want to: Increase ecommerce sales Overcome common objections to convince...

Make the Most of Major Commercial Events

By Nhu Nguyen

Jun 2, 2020

It’s that time again, another shopping holiday, how should your marketing team make the most of it?  Here’s a handy calendar of some of the Shopping Holidays in Australia. January February 1 New Year’s Day 20-30 Back to School  26 Australia Day 14 Valentine’s Day March...

Long and Successful Partnerships

By Shaun Ernst and Carmen Yan

May 27, 2020

Erstwilder is a fun and quirky brand of brooch lovers. We love working with founders, Marc and Adam, and their team because we are a little quirky too! After all, not many people get as excited about data and spreadsheets as much as we do...

What Emails Should Ecommerce Brands Automate?

By Nhu Nguyen

Apr 27, 2020

During the initial stages of constructing an Email Marketing strategy, brands will begin to wonder about the kind of approach they need to take when designing their email flows – paying particular attention to the type of messages customers will appreciate...

Why Email Marketing is Important for Your Ecommerce Business

By Nhu Nguyen

Mar 15, 2020

Email Marketing is well-known within the Ecommerce sphere, but its ability to contribute to brand revenue and maintain strong engagement with customers is often significantly underestimated. By failing to implement a solid Email...

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