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Scotch & Soda

Amsterdam Couture.

Old school sense of style with a fresh, contemporary twist!

What they needed

Strategic advice and work capacity.

Scotch & Soda’s email marketing was already bringing in substantial revenue. They wanted expert advice on best practices to ensure they were not leaving any money on the table and could continue to grow.

The Scotch & Soda marketing team is high performing and super busy. They needed to add capacity to their team to implement any improvements quickly and efficiently. 

What we did

Automated Email Strategy Design
Ecommerce Consulting
List Growth Strategy with JustUno Platform
Template Design
Customer Journey Design
Customer Behaviour Modelling
Customer Engagement Analytics and Reporting
Customer Segmentation
Sender Reputation Protection
Platform Training
Two girls happy

How we went

Our team augmented Scotch & Soda’s marketing team by helping them focus on the highest value activities and to maximise the output from our strategic planning discussions.

Working with their CRM manager, Renate, we streamlined the campaign creation process. Using a master template, we built Scotch & Soda’s weekly campaign emails and tested and optimised them for all desktop and mobile devices.

To grow their email list, we used a similar approach of testing and iterating to set up new, optimised popups for both their Australian and New Zealand websites using JustUno.

We have a strong relationship with the Scotch & Soda Australia and New Zealand team and look forward to working with them on our next project.


Shaun and the Email Experts team offered valuable insights and advice from our very first meeting. Their collaborative approach to work was a great fit for us! The knowledge exchange enabled us to follow best practices and continually improve our email marketing performance.

Renate Brulleman

Digital Marketing and CRM Manager at Scotch & Soda

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