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Case Study

Ecommerce retailer specialising in high quality shoes for men, women and children.

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Rollie Nation
Email Marketing Automation Migration

Enemies of Gravity.

Lightweight, comfortable shoes in bright colours and bold prints!

What they needed

Rollie Nation needed to migrate their email platform from Hubspot to Klaviyo.

Nish, Digital and Ecommerce Manager, wanted to migrate all customer data and start sending campaigns using the new platform in under six weeks! With a tight deadline, they needed the project to be well managed and completed quickly and efficiently without losing any of their data.

What we did

Migrate data from HubSpot to Klaviyo
Integrate Klaviyo with Shopify
Master template design
List migration and IP warm-up
Customer journey design
Customer behaviour modelling
Customer segmentation
List growth strategy
Enhance email deliverability and spam prevention
SMS List growth
Happy woman

How we went

We know moving from one platform to another can be stressful! That’s why we project manage the whole process to make it super easy for our clients. We planned the workflow, created the timeline and listed what we needed from Rollie Nation to perform the migration. We presented this to Nish for her approval and executed the plan.

The project was completed on time, and immediately led to another project; a major rebrand and a flow content strategy review and refresh. Rollie Nation was so impressed with our work, they decided to continue working with us on a retainer basis.

We work collaboratively with Rollie Nation’s marketing team to scale up their email marketing.  We are currently updating their branding again in the lead up to their exciting new store to ensure customers have a seamless in-store and online experience.


Shaun at Email Experts is so knowledgeable and helpful. He’s calm and organised, it inspired a lot of confidence that our project will be successful. Now, they’re an extension of our team. We share the same values and work ethic in delivering great work.

Nish Mohil

Digital and E-commerce Manager at Rollie Nation

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As Australia's leading Ecommerce Email Marketing agency, we develop and implement leading Email Marketing solutions that Convert your Visitors, Engage Customers, and Maximise Lifetime Value.

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