JB Hi-Fi logo

Case Study

Elmail Experts logo
ExpertiseEmail AutomationShopify Email Marketing
About usCase studiesExpert opinionsContact

JB Hi-Fi

JB Hi-Fi is Australia’s leading home entertainment retailer.

As a publicly listed business that has hundreds of brick and mortar stores across the country and a substantial and rapidly growing online store, JB Hi-Fi has complex marketing needs to engage with their different customers.

What we did

Template Design
Customer Segmentation
Email Deliverability and Sender Reputation Protection
Preference Centre Management
Migration to Email Marketing Platform

JB Hi-Fi Email Marketing Strategy & Migration

JB Hi-Fi worked with Email Experts to integrate a new Email Marketing technology platform into their existing website and to implement leading Email Marketing strategies by understanding their customers better.

JB Hi-Fi has millions of customers and many product categories. JB Hi-Fi needed to empower their marketing team to engage with their customers quickly and easily. Understanding customer preferences helps them target customers with relevant messages. Email Experts worked with JB Hi-Fi to design and develop a customer preference and profile management centre that complements their marketing goals. The preference centre also gives customers control over what they receive from JB Hi-Fi and ensures that JB Hi-Fi is compliant with spam regulations.

Email Experts helped JB Hi-Fi develop a data-rich marketing strategy that incorporates customer surveys, stated responses in the preference centre and tracks customer behaviour on the website, email and other channels. This enables JB Hi-Fi’s marketing team to engage with their customers in a personalised and meaningful way.

Email Experts bird

Let’s discuss your project

Discover what Email Experts can do for you.

As Australia's leading Ecommerce Email Marketing agency, we develop and implement leading Email Marketing solutions that Convert your Visitors, Engage Customers, and Maximise Lifetime Value.

Let's start